Six weeks 'til the Olympics.

Five dead TV spots as our only source for footage.

One massive opportunity.

Role: ACD / AD

Here’s a handful of my favorite projects starring everyone’s favorite candy characters.

Role: Art Director

To promote Star Wars: The Rise of Skywalker, United launched a 360° campaign featuring TV, OOH, ambient, digital, an X-Wing flight tracker, roaming Stormtroopers, Star Wars swag, and if that’s not enough… a fully-customized Boeing 737. May the Force be with you.

Role: ACD / AD

This was an incredibly fun brand to run. We created 21 new M&M's minis characters with unique personalities, plus an evil two-headed nemesis, Master M.

We partnered with Marvel to create both a comic book and an animated cyber comic. Product packaging contained secret codes which unlocked different parts of the cyber comic, and the finale could be unlocked after collecting all six. Each tube code also unlocked additional content in the pict-o-master comic creator.

A unique drawing tool let kids create words and pictures with the swarm.

We followed up the comic with a video game, which allowed kids to create their own levels and then repost them to challenge their friends.

Role: CD / Art Director

This is an adult party game designed and published via Galactic Sneeze. We crowdfunded Spank the Yeti on Kickstarter in June 2016, and brought it to market five months later, just in time for the holidays. Now on our second production run, we just released a geek-themed expansion pack.

Spank the Yeti is available throughout the US and Canada, where cool games are sold.

Role: Creator / Yeti Wrangler

The holidays are a time of fun, family, and friends. But, even the happiest families can get antsy after spending too much time together. That’s why there's Get Packing!, a limited-edition board game with a twist. Each game comes with a real flight certificate for a JetBlue roundtrip ticket.

Role: Game Design / Production Consultant

This collection of print, TV, digital, and ambient work invited consumers to actually become the brand, growing the number of M&M’s from 5 characters to 4 million.

Role: ACD / Art Director

Self-promotional videos for THE HALO GROUP. The marketing team uses the videos as a playful introduction to new business prospects.

I concepted and illustrated a collection of banners that showed the real life struggles of a modern day CMO.

Role: CD / AD / Illustration

Mini launch campaign for Crayola “Colors of the World” crayons, pencils, and markers. Each contains 24 specially formulated colors representing people from all around the world.

Role: ACD / AD / Illustrator

The Brooklyn Preschool of Science is a place for pint-sized scientists to play, learn, and thrive.

I built this brand from the ground up… logos, signage, website, banners, billboards, bus wraps, brochures, posters, stationery, t-shirts, pencils… I even sent my kid there. What began with one location is now three and growing.

Role: CD / AD / Designer

We created 5 books: Style Guide, Brand Manual, Emerging Markets, Packaging, and Seasonal. Also included were 5 videos: The Process (animation), The Retrospective, The Brand Video, The Character Reel, and The Toolkit. The books were presented at an international conference in Russia, where the Worldwide CMO called them "truly best in class."

Role: ACD / AD / Designer

Schmovie is a tabletop family game designed and published via Galactic Sneeze.

The goal of the game is to win trophies for making up funny movie titles. 

We ran a weekly Schmovie hashtag game on Twitter, which regularly trended in the US, UK, and Canada. As part of our audience engagement, I created posters with our favorite titles in real time.

Every day for a year, we shared a Schmovie premise on Facebook, and fans submitted their entries in the comments. I then created a custom Trophy for the player whose title received the most likes.

Role: Creator / Schquid Tickler

Another casualty of the pandemic, Carmelo the Science Fellow’s Laboratory of Fun was the universe’s coolest place for little kids to learn about science.

I created the logo, branding, illustrations, signage, posters, website, banners, brochures, t-shirts, and more. R.I.P. C.T.S.F.

Role: CD / Designer

Contrary to popular belief… for travelers leaving Manhattan, Newark airport is closer than JFK. We playfully poked fun at those who’d choose the slower choice.

Planet M&M's was a microsite where people could create an M&M's character in their own likeness. You could explore a virtual world, create custom wallpaper, star in animated shorts, play games as your character, send personalized ecards, and buy awesome personalized merch.

Role: ACD / Art Director

It's not every day you get to make a spot with all your favorite Star Wars characters. And when you do, you keep it on your reel forever.

Role: Art Director

TheGeniusOfPlay.org is a nonprofit organization which encourages learning through play. We created six characters to personify the six key benefits of play. I also designed six mascots, The Goppies, as part of a Toy Fair initiative to help drive traffic to the Toy Industry Association's booth.

Role: CD / AD / Illustration

Storyman is a Brooklyn-based indie folk band. They used to be called Guggenheim Grotto.

Role: Designer

Some fun posters spreading the word of Saint George's University and their world class veterinary program.

Role: CD / Art Director

Fun Fact: Bears like Pepsi, but they love marshmallows.

Role: Art Director

Who doesn't love a great logo? Here are a handful of my favorites.

Role: Designer