This was an incredibly fun brand to run. We created 21 new M&M's minis characters with unique personalities, plus an evil two-headed nemesis, Master M.
We partnered with Marvel to create both a comic book and an animated cyber comic. Product packaging contained secret codes which unlocked different parts of the cyber comic, and the finale could be unlocked after collecting all six. Each tube code also unlocked additional content in the pict-o-master comic creator.
A unique drawing tool let kids create words and pictures with the swarm.
We followed up the comic with a video game, which allowed kids to create their own levels and then repost them to challenge their friends.
Role: CD / Art Director