Creative Director / Art Director / Designer / Inventor
Schmovie is a tabletop family game that I invented, designed, and published via Galactic Sneeze, the company I founded with my wife.
The goal of the game is to win trophies for making up funny movie titles.
Every day for a year, we shared a Schmovie premise on Facebook, and fans submitted their entries in the comments. I then created a custom Trophy for the player whose title received the most likes.
We run a weekly Schmovie hashtag game on Twitter, which regularly trends in the US, UK, and Canada. As part of our audience engagement, I create posters with our favorite titles in real time.