When T-Mobile for Business launched SuperMobile+, its most powerful network plan ever, they asked for a campaign that matched the ambition: big, bold, and exciting. We leaned hard into the idea of connectivity as a superpower. Think less superhero cape and more John Wick meets James Bond.
We explored cinematic poster-style visuals, graphic novel energy, and a playful, action-figure-inspired social concept where business owners became the hero of their own story. That thinking culminated in a secret phone booth 4D experience that transported users from space to the desert and into battle with hackers, letting them feel what it’s like to have SuperMobile+ on their side.
Though the campaign ultimately changed direction before launch, it remains a standout exploration of storytelling, emerging AI concept art, and what happens when technology is treated like an origin story.