Creative Director / Toy & Game Inventor
This was one of the most fun brands I’ve ever worked on. We created a universe of 21 new M&M’s Minis characters—each with their own personality—plus an evil two-headed villain named Master M.
We partnered with Marvel to develop an original comic book and an animated cyber comic. Product packaging contained secret codes that unlocked chapters of the story online, with the epic finale revealed only after collecting all six. Each tube also gave access to bonus content through the interactive Pict-O-Master Comic Creator.
Kids could even draw with The Swarm—using a unique tool that let them sketch words and pictures made entirely of M&M’s Minis.
We followed it up with a video game where kids could build and share their own levels to challenge friends.
Role: Creative Director / Art Director