Creative Director / Toy & Game Inventor
The Halo Group isn’t around anymore, but I loved working for this small, scrappy digital-first agency where I helped lead a team of creatives, designers, and web developers. This self-promotional campaign was aimed directly at C-suite decision makers — a playful series of brand videos created for new business outreach, showing prospects that we understood their world.
Shot in-house with a cast of NYC improvisors (and co-directed by me), the videos blended humor and insight — all on a shoestring budget. The campaign was supported by a series of digital assets and targeted banners that extended the message across multiple touchpoints, highlighting the everyday challenges CMOs face.
Fun fact: We cast Ilana Glazer for these spots just weeks before Broad City premiered on Comedy Central.
Role: Director / Creative Director / Art Director / Illustrator