Schmovie is a family-friendly party game we created and published through Galactic Sneeze. The goal? Win trophies by coming up with the funniest titles for ridiculous made-up movies.
We built a passionate fanbase through social media, including a weekly hashtag game on Twitter that regularly trended in the US, UK, and Canada. We surprised fans with parody movie posters based on their Schmovie titles—Photoshopped in real time and shared for all to see. On Facebook, we ran a daily Schmovie prompt for an entire year, with fans submitting their best titles in the comments. The most-liked entry each day earned a custom digital trophy featuring their name and winning title, themed to match their Schmovie.
Our efforts earned us some unexpected recognition—we became darlings of the online pun community and were honored as "Punsters of the Year" at the O. Henry Museum Pun-Off World Championships.
Role: Inventor / Designer / Illustrator / Schquid Tickler
