Creative Director / Toy & Game Inventor
TheGeniusOfPlay.org is a nonprofit that champions the power of learning through play. To help bring their message to life, we created six playful characters—each personifying one of the six key benefits of play.
As part of a Toy Fair activation, I also designed a set of larger-than-life mascots called The Goppies to attract attention and drive traffic to the Toy Industry Association’s booth.
Role: Creative Director / Art Director / Illustrator