Empire Today

Yes, that Empire Today. The one you thought was a local flooring shop because their commercials looked like they were made for $10 and aired during The Price Is Right. Turns out, they’re a national brand—and my partner and I led the pitch that won the account, giving them their first-ever fully integrated brand campaign.

Yes, we kept the jingle.
Yes, we changed it.
No, we’re not sorry.

We gave Empire a fresh look, tone, and attitude—grounded in the insight that buying flooring is way better at home than in a giant warehouse store. From broadcast and digital to social, we helped a household name finally act like one.

Role: Creative Director / Art Director / Designer