Creative Director / Toy & Game Inventor
This global campaign was designed to celebrate diversity and promote belonging by giving kids the tools to see themselves—and each other—more clearly.
Each box of crayons, markers, and colored pencils includes 24 specially formulated shades representing skin tones from around the world. No matter their ethnicity, ability, or background, children everywhere can be authentically drawn into the stories they imagine—and feel seen in the process.
Role: Creative Director / Art Director / Illustrator