Creative Director / Toy & Game Inventor
The brief was simple on paper: show how Chevron is advancing a lower carbon future to the benefit of everyday people. The challenge? Most of that work is highly technical, hard to visualize, and often too dangerous to capture with a camera. Meanwhile, almost nobody wants to think about what Chevron is doing — they’re too busy living their lives.
That became the idea.
We found a way to show Chevron’s progress while staying true to the human truth that most people don’t care — they’ve got enough to think about already.
It wasn’t the easiest sell to clients used to more overt messaging. But in the end, it allowed Chevron to tell its story in a way that felt authentic, relatable, and surprisingly disarming — simply showing people going about their day, while innovation quietly works in the background.
Fun fact: I also designed the Sports Drink and Tinker Tot Workbench packaging, as well as the logo for Willa's Wildflowers.
Role: Creative Director / Art Director / Designer